Data Analysis
Digital Marketing
Email Marketing
Market Research
Branding
Social Media
SEO
I’m a data-driven marketing professional with expertise in analytics, digital strategy, and consumer research. I combine creativity with insights to design campaigns that engage audiences and deliver measurable results. Inspired by both established brands and diverse cultural trends, I adapt quickly to new challenges and thrive in dynamic environments.
ABOUT ME
I’m a Marketing Analyst and Digital Strategist passionate about using data to craft smarter marketing decisions and drive meaningful results for brands. With hands-on experience in SEO, social media, data analytics, and market research, I combine technical skills with creative strategy to help businesses grow through informed, performance-driven marketing.
At the intersection of data and storytelling, I’ve supported small business clients, startups, and digital marketing agencies in improving campaign ROI, customer engagement, and overall brand visibility. Whether it's through building dashboards in Tableau, running A/B tests, cleaning messy datasets, or developing keyword strategies that get results, I always focus on delivering impact.
My work is grounded in actionable insights, clear communication, and client collaboration. From my time at Apple to internships at SalesEra and BusinessEra, and now consulting with the NorCal Small Business Development Center, I bring a balance of analytical rigor and marketing creativity to every project.
Expertise:
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Digital Marketing Strategy (Top to Bottom Funnel)
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SEO Audits, Keyword Research, & On-Page Optimization
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Social Media Campaign Planning & Performance Analysis
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A/B Testing & Conversion Rate Optimization (CRO)
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Market Research (Quantitative & Qualitative)
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Customer Persona Development & Journey Mapping
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Budget Optimization & Performance Forecasting
Tools & Platforms:
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MS Excel & Google Sheets
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Tableau, Python (Pandas, Seaborn, Matplotlib, Scikit-learn), Google Analytics 4 (GA4), SQL
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Google Search Console, Screaming Frog, Moz, SEMrush, Google Ads, Keyword Planner
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Hootsuite, Canva, Meta Business Suite
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HubSpot, Mailchimp, Google Tag Manager, Looker Studio, Adobe Analytics
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Asana, Slack, Figma, Jupyter Notebook, SPSS
Whether you're launching a new campaign, seeking insights from your data, or needing help optimizing your website's performance, I bring a marketing lens to every dataset and a data lens to every marketing challenge.
TESTIMONIALS
For more testimonials, please visit my LinkedIn page in the footer.
"Carlos is highly organized, communicates clearly, and works well with teammates, building strong relationships even in high-pressure situations."
- Michael Danylchuk
Trust & Safety Client Engineer @ Apple
"I’ve had the pleasure of working with Carlos, and he consistently demonstrates reliability, motivation, and attention to detail in everything he takes on."
- Joshua Bernal
Product Specialist @ Apple
CASE STUDIES
A glimpse of the projects and case studies I've been working on.
Supported website redesign and rebranding strategy, improving lead generation and SEO visibility for a local medical practice.
Led an eCommerce marketing simulation, achieving 37% growth in conversions through optimized ad spend and influencer strategy.
Built an interactive Tableau dashboard to visualize sales, profit, and regional performance insights.
EDUCATION & CERTIFICATIONS
I have earned industry-recognized certifications that enhance my expertise in data analytics, market research, and digital marketing.
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Let's Chat
My portfolio contains some of my work - but not all.
Get in touch to learn about my skills, experience, and how I can add value to your company.
